Executive Leadership Team

Brooke Denihan Barrett
Brooke Denihan Barrett
CEO, Denihan

Brooke Denihan Barrett, CEO of Denihan, leads the operations of The James and Affinia brands and Denihan’s luxury independent boutique hotels. With a lifetime of hospitality management experience in her family’s 50+ year old hospitality business, she has helped lead the transformation of Denihan into a nationally recognized leader in the boutique hotel and management and investment industry.

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In 2013, Real Estate Forum named Barrett a ‘Legend’ among influential women in real estate. In 2011 she was named an ‘Outstanding Woman in Real Estate’ by National Real Estate Investor, and in 2011, 2012 and 2013 was among Real Estate Forum’s ‘Women of Influence’. Brooke was honored with the Stevie Award for ‘Woman Executive of the Year’ in 2012. A strong and noted advocate of women in business she is a co-founder of the New York/New Jersey Chapter of the American Hotel and Lodging Association’s ‘Women in Lodging’, the New York Women’s Forum and the Committee of 200 (C200).

Patrick Denihan
Patrick Denihan
CEO, Denihan

Patrick Denihan, CEO of Denihan, leads the real estate and investment arm of his family’s 50+ year old hospitality business. With a lifetime of experience in the business, he has led many of Denihan’s key milestone initiatives including several acquisitions and recapitalizations and the profitable conversion of numerous assets.

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Today, he focuses on financial investments for Denihan in collaboration with other partners and secures new management contracts that fit within the company’s overall business growth strategy. Patrick is a sought-after industry leader, often sourced for quotes, profiles, and opinions in key forums such as National Real Estate Investor, Real Estate Investor and FOX Business. He is an advisory board member of the Cornell University Center for Hospitality Research and is a former board member of the Hotel Association of New York City. He also serves as an advisory board member of the Convent of the Sacred Heart School in New York City, and on the boards of two highly respected educational institutions, St. David's School and the Benedictine School for Exceptional Children, where he also chairs the board of trustees for the Benedictine Foundation.

Vera Manoukian
Vera Manoukian
President & Chief Operating Officer

Vera Manoukian, President and Chief Operating Officer of Denihan Hospitality, is responsible for the operations and management of the company and accelerating pipeline growth of the portfolio. She is a seasoned professional with over 30 years of experience in the hospitality industry.

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Prior to Denihan, she served as Senior Vice President of Operations leading Starwood’s largest geographic region with 68 properties, delivering over $3.4 billion in revenue with 7 brands and 35,000 rooms in both full service and luxury hotels. Throughout her career, Vera has been recognized for her operational excellence and maximizing financial performance, while also successfully managing a growth and development pipeline.

Manoukian holds an MBA from the University of Southern New Hampshire, specializing in Marketing and a Bachelor of Science degree from Rivier University of New Hampshire.

Carl Cohen
Carl Cohen
Chief Commercial Officer

Carl Cohen, Chief Commercial Officer, is responsible for revenue across all segments as well as distribution, sales, marketing, public relations and corporate communication. 

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With a career that spans 30 years of brand, sales and marketing experience, Carl previously served as CMO/VP Marketing for MGM Resorts’ City Center: Aria Resorts & Casino, Vdara Hotels & Spa and The Shops at Crystals in Las Vegas. During his 15 years in the hospitality industry Carl has also served as SVP, Marketing, Distribution and Customer-Facing Technology at Starwood Hotels & Resorts, and Chief Marketing and Sales Officer at Dolce Hotels & Resorts. Additionally, he served as president of Cegedim Dendrite Interactive Marketing, a firm that delivers customer relationship management to the pharmaceutical industry.

Carl began his career in consumer packaged goods, serving in brand positions at both Colgate-Palmolive and Philip Morris. He received his BS in Accounting from SUNY Albany and an MBA in Marketing from The Wharton School at the University of Pennsylvania.

Matt Norman
Matt Norman
EVP, Human Resources

Matt Norman, EVP, Human Resources is responsible for Denihan’s human capital strategy that builds upon the company’s unique culture and robust development and training platform. Overseeing a broad range of efforts, he is responsible for creating and executing company-wide programs that attract, retain and develop best-in-class internal talent and are aligned with Denihan’s business objectives.

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Prior to joining Denihan, Matt held senior human resources positions at Gilt Groupe, Conde Nast, Universal McCann, DoubleClick (a division of Google, Inc.) and Honeywell. In addition to his extensive human resources expertise, for over a decade he has been an owner or partner in numerous restaurants in New York City and Indianapolis. Matt received his Master’s degree from Columbia University.

Tom Felderman
Tom Felderman
EVP, Finance

Tom Felderman, EVP of Finance, is responsible for overseeing all aspects of Denihan's finance department including centralized, full service accounting functions, risk management, treasury, legal matters, lender relations, debt placement and acquisition support.

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He has over 35 years of experience in hospitality and more than a decade at Denihan, during which time he oversaw a large-scale restructuring of the company's accounting functions. 

Prior to Denihan, he was a Controller for multiple properties with Four Seasons Hotels and Resorts. He also held roles at Fairmont Hotels of Regional Director of Finance based at The Plaza and Executive Director, Operations Accounting. Tom holds a Bachelor of Science Degree from Cornell University's School of Hotel Administration.