Denihan Hospitality Celebrates Travel Agent Appreciation Day by Increasing Commissions

Luxury-boutique brand parent Denihan Hospitality will offer 15% commissions, or five percentage points above standard, to travel agents who book rooms on May 2, National Travel Agent Day.

The promotion applies to Denihan brands such as James and Affinia as well as hotels like New York’s The Benjamin. Agents must cite the rate code “TVLDAY” when booking a reservation in order to get the extra commission. Additionally, clients will receive room-rate discounts of as much as 15% as well as free WiFi access on bookings made May 2.

Denihan increased its group commission rates to 11% in February in a promotion it titled “We Love Our Third-Party Planners.” That decision followed Marriott International’s January announcement that it would cut group commission rates to 7% from 10%. Hilton subsequently announced a similar group-commission cut.